Noomi was created to accompany kids end their exhausting day and step into soft and comfy wearables where they will meet their friend ‘Noomi’, together they can dream, imagine and create a whole new world.
The character Noomi is an animated, unisex figure with a fun-creative personality, anyone can relate to and fall in love with.
Noomi travels between 4 different worlds (themes): Space, Ocean, Urban, and Jungle. Each has its unique storytelling, graphics, and elements
Noomi’s world was intentionally created in a basic minimal color scheme, allowing kids to shape and create their own adventure and build imaginary stories using the Noomi character.
All fabrics used in the Noomi textile were carefully picked made out a very high quality 100% cotton.